On September 25, 2025, at Hilton Saigon Hotel (11 Cong Truong Me Linh, District 1), Ho Chi Minh City welcomed nearly 200 MICE (Meetings, Incentives, Conferences, Exhibitions) visitors from Linyi City, Shandong Province, China. The event was held on the occasion of the 75th anniversary of Vietnam –China diplomatic relations, promising to open up deeper economic and trade cooperation between the two sides.
Linyi – A Major Trade and Exhibition Hub
Linyi is a vibrant commercial hub and one of China’s key regional consumer markets. In the first seven months of 2025, its import–export turnover with Vietnam reached USD 430 million, highlighting enormous cooperation potential. With large-scale production, high product quality, and modern convention–exhibition facilities, Linyi is regarded as a strategic partner for Vietnamese businesses.
Ho Chi Minh City – A Dynamic Economic Powerhouse
Ho Chi Minh City is an international economic center and Vietnam’s leading gateway for agricultural exports. Its fast-growing economy, abundant production capacity, and global market orientation make the city an ideal destination for MICE activities and international trade. This event provided an opportunity for enterprises from both sides to leverage complementary strengths, align supply and demand, promote investment, and expand partnership networks.
Forest Vietnam – A Trusted MICE Bridge
As the event organizer, Forest Vietnam reaffirmed its pioneering position in the MICE sector, particularly in the Chinese-speaking market. With expertise in conferences, exhibitions, team-building, and gala dinners, along with a comprehensive ecosystem of services ranging from visas, accommodation, interpretation, to program design, Forest Vietnam delivered seamless, efficient, and reliable experiences for businesses from both sides.
Playing the role of a strategic connector, Forest Vietnam helps enterprises access markets, foster trade exchanges, and expand sustainable cooperation, while strengthening its leadership in bridging Vietnamese businesses with international partners.
Opportunities for Bilateral Cooperation
The arrival of the Linyi MICE delegation not only carried diplomatic significance but also opened a gateway for new partnerships: one side being China’s major consumer and exhibition hub, the other being Vietnam’s economic and trade powerhouse. With Forest Vietnam’s support, the event is expected to become a milestone in promoting sustainable cooperation and reaffirming Ho Chi Minh City’s status as a dynamic and high-potential international MICE destination.
PV
